However, measuring the carbon emissions in weight is difficult to contextualise and for a traveller to understand the impact they could have. ![]() A very useful tool for travellers seeking to reduce the emissions of their flight due to the detrimental impact carbon dioxide can have on the environment. When searching, users can see the flight’s average carbon dioxide emissions and view whether the flight meets, exceeds or is lower than average emissions. Whilst a promising start to making sustainability an easier choice for travellers, there are greater opportunities to enhance the meaningfulness of the feature. Greater need to contextualise carbon emissions With COP26 on the horizon, the International Air Transport Association (IATA) committing to net-zero carbon emissions by 2050 and government’s bidding to ‘build back greener’ from the pandemic, financial support and investment are needed to create a more sustainable industry. There is the additional benefit of users being able to directly and easily compare the carbon emissions of different airlines on the same route to make a more sustainable choice. Competitors, including Skyscanner and Kayak, offer similar tools but Google Flights is the first to show aggregated emissions alongside the price, bringing a more transparent tool to market. Google Flight’s new feature will allow travellers to make more responsible and informed travel decisions as the environmental impact of their planned trip is more transparent, consistent and accurate. Lack of information has traditionally been a significant barrier to making sustainable choices. Transparency and accountability are a good startĪccording to a GlobalData consumer survey*, 74% of global respondents view environmental issues as ‘extremely’ or ‘quite’ important. Google’s new tool increases the visibility impact travellers will have on the environment by taking certain flights and will encourage more conscious decisions to be made. Whereas seats in premium economy, business and first-class result in higher emissions estimates as they account for a greater share of the flight’s total emissions. Fuel-efficient aircraft and shorter routes usually result in lower carbon emissions. Emission estimates are based on one seat, class of travel, aircraft type and route length. ![]() Google has integrated data from the European Environmental Agency to estimate carbon emissions for flights. Users can now view carbon emission estimates on flight search results, which bodes well for increased attention being paid to environmental concerns around flying. Google has added a host of new sustainability features in a broader push encouraging users to make sustainable travel choices.
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